Masu Sauraron Calix da Rarraba
Bayanin samfur
Ƙayyadaddun bayanai:
- Sunan Samfura: Tsarin Talla
- Category: Jagorar Talla
- Abun ciki: Jagora ga Masu sauraro da Rarraba
Umarnin Amfani da samfur
Menene Rarraba Masu sauraro?
Bangaren masu sauraro ya ƙunshi rarrabuwar masu sauraron ku zuwa ƙananan ƙungiyoyi bisa sharuɗɗa daban-daban kamar amfani da hanyar sadarwa, ƙididdigar alƙaluma, da halayen siye.
Muhimmancin Rarraba Masu sauraro a Talla:
Bangaren masu sauraro a cikin tallace-tallace yana taimakawa wajen rage yawan masu sauraron da ake niyya, daidaita tayin zuwa takamaiman sassa, keɓance saƙon don ƙimar juzu'i mai girma, zaɓin tashoshi na tallace-tallace masu dacewa, sabunta masu sauraro bisa ra'ayi, haɓaka c.ampkunna aikin, da haɓaka ROI.
Wanene Zai Haɗa A cikin Sashin Masu Sauraro:
Ƙayyade campfara ba da haƙiƙa, sannan a raba masu sauraron ku bisa ƙididdige ƙididdiga, ilimin halin dan Adam, kuzari, da bayanan masu biyan kuɗi don yin aiki tare da ɓangaren da ake so yadda ya kamata.
Tashoshi Don Samun Masu Sauraro Daban-daban:
Yi amfani da fahimta daga bayanan masu biyan kuɗi don tantance tashoshi mafi inganci don isa ga sassan masu sauraro daban-daban. Yi la'akari da hanyoyin tashoshi da yawa don mafi girman tasiri.
Yin Amfani da Halayen Bayanan da Aka Koka:
Yi amfani da bayanan da aka sarrafa don gano Jagoran Masu cancanta (MQLs) don tallan campabubuwan da za su iya haɓaka Matsakaicin Harajin Ga Kowane Mai amfani (ARPU), haɓaka riƙewa, ƙwararrun ƙwararrun ƙima, haɓaka ƙwarewar masu biyan kuɗi, da samar da babban koma baya kan saka hannun jari.
FAQ
Q: Me yasa rabuwar masu sauraro ke da mahimmanci a tallace-tallace?
A: Bangaren masu sauraro yana taimakawa wajen daidaita yunƙurin tallace-tallace zuwa takamaiman ƙungiyoyi, yana haifar da haɓakar haɗin gwiwa da ƙimar juyi.
Q: Ta yaya kuke tantance waɗanne tashoshi don amfani da sassan masu sauraro daban-daban?
A: Yi nazarin bayanan masu biyan kuɗi da tsarin ɗabi'a don gano tashoshi mafi inganci don isa ga kowane ɓangaren masu sauraro.
Jagorarku ga Masu sauraro da Rarraba
Mun fahimci ƙalubalen da kuke fuskanta a matsayin mai ba da sabis na watsa labarai (BSP). Kuna da alhakin ɗimbin tsare-tsare da ayyuka marasa iyaka; daga raya dabaru da aiwatar da campyana ba da damar fitar da kudaden shiga, don haɓaka ƙwarewar masu biyan kuɗi don haɓaka gamsuwa, don ƙirƙirar kyakkyawar hangen nesa don haɓaka aminci, yin hulɗa tare da al'umma don haɓaka gani da haɓaka kyakkyawar niyya-da duk abin da ke tsakanin. Kuna buƙatar sarrafa ɗimbin masu ruwa da tsaki, ci gaba da bibiyar abubuwan da ke daidaita buƙatun abokin ciniki, gudanar da ƙayyadaddun buƙatun tsari, da kuma kawar da barazanar gasa daga duka masu tasowa da ƴan wasan gargajiya. Kuma, ba shakka, kuna buƙatar isar da sakamako mai ban mamaki tare da ƙarancin kasafin kuɗi da albarkatu.
Don taimaka muku yin fice a ƙoƙarinku na talla, mun haɗa jerin takamaiman yadda ake yin tallan tallace-tallace waɗanda ke bincika wasu tushen abubuwan tallan. Anan muna ba da labarin abubuwan da suka faru na bangaran masu sauraro da ƙirƙira.
Menene rabon masu sauraro?
A taƙaice, ɓangarorin masu sauraro ƙananan ƙungiyoyi ne a cikin gabaɗayan masu sauraron ku.
Kuna iya ƙirƙirar ɓangarorin masu sauraro dangane da ma'auni da yawa waɗanda suka haɗa da amfani da hanyar sadarwa, bayanan alƙaluma, mafita ko sabis ɗin da aka saya, da ƙari mai yawa.
AMFANI DA AL'AR: Ɗaya daga cikin haɗin gwiwar tushen Montana ya ba da damar ingantaccen nazari na ɗabi'a don gano mambobi waɗanda iyakokin sabis ɗin suka yi tasiri mara kyau.
Da yake mai da hankali kan wannan masu sauraro, haɗin gwiwar sun ɗauki acampdon samun waɗannan masu biyan kuɗi akan mafi kyawun matakin sabis don ingantacciyar ƙwarewar Wi-Fi mai sarrafawa. Sakamakon? Wannan babban niyya campaign ya haifar da karuwar kudaden shiga cikin kashi bakwai cikin dari a duk shekara.
Me yasa sassan masu sauraro ke da mahimmanci a tallace-tallace?
Sashin masu sauraro yana ba da fa'idodi masu yawa ga masu siyar da BSP. Yana ba ku damar:
- Ƙaddamar da masu sauraron ku don kada ku ɗauki hanyar watsawa
- Keɓance tayin ku don magance takamaiman buƙatu da buƙatun wannan ɓangaren mai biyan kuɗi
- Keɓance saƙon don ƙara sautinsa, yana haifar da ƙimar juzu'i mafi girma
- Zaɓi tashar(s) tallace-tallace mafi dacewa don ƙara karɓar biyan kuɗi
- Tace masu sauraron ku bisa la'akari da ƙwarewa, inganta campdaidaita aiki akan lokaci
- Haɓaka ROI kuma ku guje wa ɓarna tallace-tallace / kasafin kuɗi masu daraja akan maƙasudai waɗanda kawai ba su da sha'awar
AMFANI DA AL'AR:
Haɗin gwiwar sadarwar yanki ta South Carolina WC Tel ta bincika bayanan masu biyan kuɗi don gano waɗanda ke fuskantar ƙayyadaddun iyakokin sabis kuma sun gano batun shine yawan amfani da sabis na yawo daga Amazon Prime da Netflix. Sun haɓaka tayin na musamman don wannan ɓangaren masu sauraro - haɓaka matakan sabis da karɓar katin kyauta don ayyukan yawo - kuma sun ɗauki tallan omnichannel c.ampwanda ya yi amfani da taswirar zafi na kafofin watsa labarun don tantance ingantaccen dandamali da lokacin isa ga masu sauraron su. Sakamakon? Sun ƙara ARPU da kashi 30 kuma sun rage iyakar sabis da kashi 92 cikin ɗari.
Wanene kuke son haɗawa a cikin sassan masu sauraron ku?
Da zarar kun bayyana makasudin campaign — ga exampko, samun masu biyan kuɗin gida daga aiki-daga-gida don haɓaka matakin sabis ɗinsu ko haɓaka karɓar aikace-aikacen tafi-da-gidanka don rage kiran sabis-zaku iya tantance wane ɓangaren masu sauraro kuke son shiga da shi. Tare da wadataccen bayanan masu biyan kuɗi da ke akwai a gare ku, zaku iya lalata masu biyan kuɗin ku ta:
- Alkaluma. Ƙididdigar ƙididdiga sun haɗa da halaye kamar wurin yanki, shekaru, lamba/shekarar yara a gida, sana'a, samun kudin shiga, ko firamare ko
zama na sakandare. - Ƙwarewar masu biyan kuɗi. Ƙwarewar ƙwarewar masu biyan kuɗi tana sanar da ku game da yadda masu biyan kuɗi ke amfani da hanyar sadarwar ku. Hakanan zaka iya gano masu amfani da wutar cikin sauƙi, yan wasa, streamers aiki-daga-homes, baƙi, da sauransu.
Za ku fahimci wanene ya wuce iyakokin matakin sabis, da ƙari mai yawa. - An sayi mafita/sabis. Wannan na iya haɗawa da ƙofofin zama, mafita na raga, sabis na Wi-Fi da aka sarrafa, aikace-aikacen hannu, hanyoyin haɗin gida (kyamara, kararrawa, ma'aunin zafi da sanyio), da aikace-aikacen ƙara ƙima kamar sarrafa iyaye ko tsaro na cibiyar sadarwar gida, da sauransu.
AMFANI DA AL'AR:
Haɗin kai na Utah ya ba da damar ƙwarewar masu biyan kuɗi da fahimtar alƙaluma don gano abokan ciniki waɗanda za su amfana daga aikace-aikacen da aka ƙara ƙima kamar kulawar iyaye da tsaro na cibiyar sadarwar gida. Sun gudanar da tallace-tallace mai mahimmanci campdon fitar da ɗaukar waɗannan aikace-aikacen, da kuma alamar wayar hannu. Sakamakon? Ƙungiyoyin haɗin gwiwar sun sami karuwar kashi 60 cikin ɗari na karɓar aikace-aikacen wayar hannu da kashi 59 cikin ɗari na zazzagewar sarrafa iyaye da ƙa'idodin tsaro. A sauran campaign ya canza kashi 20 na sanarwar wayar hannu mai ban sha'awa zuwa sabbin zazzagewar aikace-aikacen- fiye da sau 10 matsakaicin masana'antu.
Wadanne tashoshi za ku yi amfani da su don isa ga masu sauraro daban-daban?
Kuna da tashoshi da yawa waɗanda ta inda zaku iya isar da saƙonku ga masu biyan ku—wasiku kai tsaye, imel, kafofin watsa labarun da aka biya, saƙon in-app da sanarwa, talla, kira mai fita — ta yaya kuke zaɓi zaɓin da ya dace? Wataƙila mafi mahimmanci, kuna son zaɓar tashoshi (s) waɗanda masu sauraron ku suka fi so — kuna iya amfani da saƙon kai tsaye don sadarwa tare da tsofaffin masu biyan kuɗi amma amfani da saƙon in-app don haɗawa da shekaru dubu. Hakanan kuna son gano tashoshi waɗanda ke ba da mafi girman ƙimar canjin; shin masu sauraron ku sun fi ɗaukar matakin da ake so daga imel, tallan Facebook, ko kiran waya? Wani mahimmin abin la'akari, musamman tare da ƙarancin kasafin kuɗi, shine ROI-wane tashoshi ne zai ba ku babbar fa'ida don kasuwancin ku?
AMFANI DA AL'AR:
Dangane da bayanan masu biyan kuɗi, wannan BSP na Kudancin Texas ya ƙaddara cewa ɓangaren wasan caca mai nauyi yana da yuwuwar wahala daga ƙwarewar ƙasa, yana bugun iyakokin sabis akai-akai. Suna ɗauke da waɗannan bayanan, sun gudanar da tashoshi da yawa (mailer, imel, da kira mai fita) campdon tabbatar da masu biyan kuɗin su suna kan mafi kyawun matakin sabis. Sakamakon? Makonni biyu campAign ya fitar da kashi 51 cikin ɗari, tare da kashi 31 na masu biyan kuɗi suna haɓaka matakan sabis ɗaya ko fiye.
Yadda za a yi amfani da bayanan da aka yi amfani da su don ƙirƙirar sassan masu sauraro
A matsayinka na ƴan kasuwa na BSP, kuna da ɗimbin adadin bayanan masu biyan kuɗi da ake samu a gare ku; duk da haka, har yanzu yana iya zama ƙalubale don canza wannan bayanan zuwa fahimtar hankali wanda zai taimaka muku tsara sassan masu sauraron ku, daidaita c ɗin ku.ampaigns, kuma inganta ROI. Wannan shine ainihin dalilin da ya sa muka haɓaka Calix Engagement Cloud, sabis na nazari yana samarwa
na zamani, niyya, da kuma bayanan da ake buƙata bisa ga ɓangaren masu biyan kuɗi. Tare da Calix Engagement Cloud, zaku iya gano abubuwan da za'a iya aiwatarwa akan masu biyan kuɗi, sauƙaƙe ƙididdigar bayanan masu biyan kuɗi don bayyana zaɓin masu biyan kuɗi da haɓaka kasuwancin ku tare da bayanan da aka yi niyya don c.ampaigns. Dandalin yana ba ku damar gane Talla
Manyan Jagora (MQLs) don fitar da tallan campabubuwan da za su iya haɓaka ARPU nan da nan, haɓaka riƙewa, gano ƙwararrun masu sahihanci, da samar da ƙwarewar abokin ciniki mara misaltuwa, duk yayin da ke ba da kwarin gwiwa kan saka hannun jari kan dalolin tallan ku.
Don ƙarin koyo game da yadda masu ba da sabis na watsa shirye-shiryen ke ba da damar yin amfani da Calix Engagement Cloud-duba labarun Nasara na Abokin ciniki
2777 Orchard Parkway, San Jose, CA 95134
T: 1 707 766 3000
F: 1 707 283 3100
www.calix.com
Ru'ya ta Yohanna 1 (09/23)
Takardu / Albarkatu
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Masu Sauraron Calix da Rarraba [pdf] Jagorar mai amfani Masu sauraro da Rarraba, Rarraba |